Last Updated: July 3, 2025
This Cookie Policy explains how AquaVault ("we," "us," or "our") uses cookies and similar tracking technologies on our website, www.theaquavault.com (the "Website"). By using our Website, you consent to the use of cookies as described in this policy. If you do not agree, you can adjust your browser settings or opt out as described below.
What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites function efficiently, remember your preferences, and provide insights to improve user experience. Other technologies, like pixels or local storage, may serve similar purposes and are also covered by this policy.
Types of Cookies We Use
We use the following types of cookies on our Website:
1. Essential Cookies
These cookies are necessary for the Website to function properly. They enable core features like page navigation, secure checkout, and access to your account. Without these cookies, some services may not work.
Examples: Session cookies, authentication cookies.
Duration: Typically temporary, deleted when you close your browser.
Legal Basis: Necessary for the operation of the Website.
2. Performance and Analytics Cookies
These cookies collect anonymized data about how visitors use our Website, such as which pages are visited most or if errors occur. We use this data to improve the Website’s performance and user experience.
Examples: Google Analytics cookies.
Duration: Varies, from session-based to persistent (up to 2 years).
Legal Basis: Consent (you can opt out via our cookie consent tool).
3. Functional Cookies
These cookies remember your preferences, such as language settings or items in your cart, to provide a personalized experience.
Examples: Cookies that store your region or cart contents.
Duration: Persistent, lasting from days to months.
Legal Basis: Consent (you can opt out via our cookie consent tool).
4. Advertising and Tracking Cookies
These cookies track your browsing habits to deliver personalized ads on our Website or third-party platforms. They may be set by us or our advertising partners.
Examples: Cookies from ad networks like Google Ads or social media platforms.
Duration: Persistent, typically up to 2 years.
Legal Basis: Consent (you can opt out via our cookie consent tool or third-party opt-out mechanisms).
How We Use Cookies
We use cookies to:
Ensure the Website functions smoothly (e.g., secure transactions).
Analyze Website performance and visitor behavior to improve our services.
Personalize your experience, such as remembering your preferences or cart items.
Deliver relevant ads based on your interests, both on our Website and third-party sites.
Measure the effectiveness of our marketing campaigns.
Third-Party Cookies
Some cookies are set by third-party services we use, such as:
Google Analytics: To analyze Website traffic and user behavior.
Advertising Partners: To serve targeted ads (e.g., Google Ads, Facebook Pixel).
Payment Processors: To facilitate secure transactions (e.g., Stripe, PayPal).
These third parties may use cookies to collect data for their own purposes, subject to their privacy policies. We encourage you to review their policies for more details.
Managing Your Cookie Preferences
You can control cookies in the following ways:
Cookie Consent Tool: When you first visit our Website, you can choose which non-essential cookies to allow via our consent pop-up.
Browser Settings: Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect the Website’s functionality. For guidance, visit:
Google Chrome
Mozilla Firefox
Safari
Microsoft Edge
Opt-Out Tools: For advertising cookies, you can opt out via:
Network Advertising Initiative
Digital Advertising Alliance
Google’s Ad Settings
Do Not Track (DNT) Signals
Some browsers send "Do Not Track" signals. Because there is no universal standard for these signals, our Website does not currently respond to them. You can still manage cookies through the options above.
Data Protection and Your Rights
Cookies may collect personal data, such as your IP address or browsing behavior. We process this data in accordance with our Privacy Policy. Depending on your location, you may have rights under laws like the GDPR or CCPA, including:
Accessing or deleting your personal data.
Withdrawing consent for non-essential cookies.
Objecting to data processing for marketing purposes.
To exercise these rights, contact us at info@theaquavault.com.
Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our Website with a revised "Last Updated" date.